Campaigns & Landing Pages

Why is there a subscription? Once I build the pages, why do I need Auware again? Auware is not a one-time landing page builder. Am I able to create campaigns for seasonality, like holiday specials? And are those also able to be audience-aware? Yes, you can absolutely use Auware to create seasonal campaigns, and those campaigns can be just as audience-aware as any other. Can I add my own audiences? Yes. Can you personalize offers for audiences? Auware supports discount codes on Starter tier and above, including fixed, percentage, free shipping, and variant-specific discounts. How many audiences do you typically personalize landing pages for? The number of audiences you should personalize landing pages for depends heavily on your media budget and campaign strategy. How many landing pages should I have in my campaign at minimum? Maximum? There is no required minimum number of landing pages in an Auware campaign. Is there a cap to the number of products you can create campaigns for? There is no hard cap on the number of products you can create landing pages for in Auware. What are the different marketing strategies I can choose from, and can I create my own? Auware gives you the ability to choose from a set of proven marketing strategies when creating your campaigns. What is the Bold and Provocative Strategy? The Bold and Provocative Strategy is a marketing approach that uses strong, confident language to position your product as the smart and inevitable choice. What is the Competitive Positioning / Challenger Brand Strategy? The Competitive Positioning or Challenger Brand Strategy is a marketing approach that works by drawing clear comparisons between your product and either.... What is the Hero Visitor Strategy? The Hero Visitor Strategy positions your customer - the person visiting your landing page - as the hero of the story. What is the Jobs-to-Be-Done (JTBD) Strategy? The Jobs-to-Be-Done (JTBD) Strategy is a marketing framework that focuses on the real job your customer is hiring your product to do. What is the Objection and Awareness Journey Strategy? The Objection and Awareness Journey Strategy is a framework that aligns your landing page messaging with the stage of the customer's buying journey. What is the Rebellious and Edgy Strategy? The Rebellious and Edgy Strategy is a marketing approach that uses irreverence, humor, and anti-corporate energy to transform ordinary products into cul.... What is the Smart and Casual Strategy? The Smart and Casual Strategy is a marketing approach that blends intelligence, charm, and a touch of wit. What is the Voice of Customer (VoC) Strategy? The Voice of Customer (VoC) Strategy is a framework that puts real customer language at the center of your marketing. What makes an "audience"? Can I target by gender? Location? Race? Auware, an audience is defined the same way most marketers already think about audiences inside Meta, TikTok, or Google Ads. Which strategy is the most effective? There is no single right answer to this question. Are Auware landing pages mobile-friendly? Yes. Are different images used for each audience landing page? No. Can I customize the HTML? You cannot customize the HTML in Auware templates or in the landing pages that have been published to your eCommerce platform, whether Shopify or Buyist. Can I make my own template? Auware offers six professionally designed landing page templates, each built from years of direct-to-consumer marketing experience. Can my audience-specific landing pages have audience-specific images, or is it just the text? Yes, Auware supports audience-specific imagery, not just audience-specific text. Do I have to "use" every audience landing page? Absolutely not. What framework do you use for your mobile templates? Auware designs are built using responsive web design principles. What is the "Baseline" version? And how do I use it? The baseline version is an important part of how Auware helps you measure the impact of audience awareness. What types of content do you put on your landing pages? Do you include reviews and things like that? Auware landing pages are the culmination of more than a decade of direct-to-consumer experience and over two billion dollars in eCommerce sales. Influencer Marketing - How It Works Learn how to use Influencer Marketing to create landing pages featuring real influencer endorsements, photos, and AI-generated copy. What is Direct to Checkout and how do I use it? Direct to Checkout sends shoppers straight to Shopify checkout, bypassing the cart for faster conversions. What are the six landing page formats? Auware offers six landing page formats: Landing Page, Advertorial, Listicle, Testimonial Showcase, Comparison Page, and Sales Letter.