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Digital Marketing

Running ads, measuring performance, and integrating Auware into your paid media workflow.

Why is my Meta ad sending traffic to my product page instead of my Auware landing page? If your Meta ad is sending traffic to your product page instead of your Auware landing page, the cause is the Commerce Manager catalog Website link. We already did our ad targeting and designed our ad campaigns. Can we incorporate Auware for landing pages only? Absolutely. Can I add my own query string parameters, like UTM parameters or affiliate tracking IDs, to my Auware landing page URL? Auware generates UTM parameters automatically in the channel URL export. Can I use these pages for email campaigns? Yes. Can you also suggest the Facebook or Google Ad marketing copy for each audience, since you're already creating the landing page? As of today, Auware now generates ad copy via the Meta Ads integration. Do I have to do anything special with my Facebook ads? Yes, and it is simple. Do I have to do anything special with my TikTok ads? Yes, but the process is straightforward. Do you buy Facebook ads? Are you digital marketers? No. Does Auware help with retention? How do you integrate with email or SMS marketing? Auware does not provide specific tools for customer retention, such as lifecycle email automation or SMS drip campaigns. How do you address health brands with Level 3 Meta restrictions? This is an important question, especially for health, wellness, and regulated product brands. I need to create a quick landing page for an email campaign, but I don't need all the audience stuff. How do I do that? That's easy.