If you use Loox to collect customer reviews on your Shopify store, you can connect it to Auware to bring that social proof into your landing pages. Loox is the photo-driven review app used by over 100,000 Shopify brands, and Auware imports your Loox reviews into the campaign wizard where the AI selects the most relevant ones for each audience segment.
There is one important difference between Loox and Auware’s other review integrations that you should know about up front: Loox reviews import at the brand level, not at the product level. The section below explains exactly what that means.
Connecting Loox
To connect Loox, go to Settings and select the Integrations tab. You will see a Loox connection card asking for your Loox clientId.
Your Loox clientId is a short string of letters and numbers (for example, iF76ZIlo6u) that Loox uses to identify your store. It is publicly visible in the widget script that loads on every Loox-powered storefront page. Loox treats it as a public identifier, not a secret, so you do not need to worry about exposing it.
The fastest way to fill it in is to click the Auto-detect from store button on the Loox card. Auware will fetch your connected Shopify store’s homepage and look for the Loox widget script tag automatically. If the tag is present (which it will be for any store running Loox), the clientId is filled in for you and you can click Connect.
If Auto-detect cannot find the tag - for example, if you run Loox on a non-Shopify platform or if your Shopify theme loads Loox only on specific product pages - you can paste the clientId manually. To find it yourself, open any page on your storefront, right-click and choose View Page Source, then search for the text loox.io/widget. The clientId is the segment that comes right after /widget/ in the script URL. Paste that value into the field and click Connect.
Auware verifies the connection by making a single test request to the Loox widget endpoint with your clientId. If the value is valid, the card flips to a Connected state and Loox is ready to use.
Brand-Level Reviews Explained
Unlike Auware’s other seven review integrations - Judge.me, Okendo, Vitals, Reviews.io, BazaarVoice, Stamped, and YotPo - Loox does not offer Auware a way to filter reviews by product. Loox’s public review endpoint returns your shop’s full review pool regardless of which product Auware asks for. Their storefront widget does the per-product filtering inside the browser, after the reviews have loaded, using a method Auware cannot replicate from the server side.
What this means in practice: when Auware imports reviews from Loox for a campaign, it imports up to 250 of your highest-rated reviews from across your entire shop, not just reviews for the specific product the campaign is built around. The wizard surfaces this clearly with an amber banner that says the reviews are brand-level. You can use them as social proof anyway - they are still real customer reviews about your brand and they still build trust - or you can clear them and skip the review step if you prefer product-specific testimonials.
This is the same brand-level fallback experience Auware already provides for Okendo and YotPo when those providers have no product-specific reviews available. The wizard treats Loox imports the same way.
If product-specific reviews are important for your campaigns, the workaround is to use a review provider that supports per-product imports - Judge.me, Okendo, Vitals, Reviews.io, BazaarVoice, Stamped, or YotPo all do. You can keep Loox connected for storefront display and use one of the others for Auware imports.
How Review Import Works
Once Loox is connected, Auware imports your reviews during campaign setup. In the campaign wizard, when you reach the review import step, click Import Reviews. Auware fetches up to 250 reviews from your Loox account, page by page, 20 reviews at a time. Reviews with fewer than 4 stars are filtered out so your landing pages only feature your strongest social proof.
The import captures everything Loox exposes on each review: the reviewer’s name, star rating, review text, verified-buyer badge, review date, and any photos the reviewer uploaded. This data is used by the AI to populate review sections on your landing pages with real customer testimonials.
Imports are not automatic on a schedule. They run when you click Import Reviews in the campaign wizard. If your Loox account gains new reviews after an import, the next campaign you create will pick them up.
How the AI Uses Your Reviews
The AI analyzes each imported review and selects the ones that best match the motivations of each audience segment. Reviews mentioning specific benefits, use cases, or emotional responses are matched to audiences who care about those topics. For example, if a review mentions speed and convenience, the AI may place it on a landing page targeting time-strapped customers. If another review emphasizes durability and craftsmanship, it might appear on a page targeting quality-conscious buyers.
Because Loox imports brand-level reviews, the AI is working with social proof about your brand as a whole rather than about one specific product. This still works well for the AI’s matching logic - audience motivations like trust, quality, value, and experience apply across product lines - but it means the language in your reviews may reference products other than the one the campaign is built around. The AI is aware of this and selects accordingly.
The more reviews you have in Loox, the better the matching works. A pool of 100+ reviews gives the AI meaningful variety to draw from. Stores with only a handful of reviews will still get usable output but with less audience-specific personalization.
Multiple Review Providers
Auware checks review providers in a specific priority order during the import step: Okendo first, then YotPo, Vitals, Reviews.io, BazaarVoice, Stamped, Judge.me, and finally Loox. If you have Loox plus any other review provider connected, Auware will import from the other provider rather than Loox, because the others offer product-specific reviews and Loox does not.
This means Loox is most useful when it is your only review platform, or when other providers do not have reviews for the product you are featuring. If you want to use Loox specifically for a campaign even though another provider is connected, you can temporarily disconnect the other provider in Settings before running the import.
Tier Availability
Loox import is available on all subscription tiers, including Free. There are no plan restrictions on connecting Loox or importing brand-level reviews.
What If Loox Changes Their Widget?
Auware imports Loox reviews by reading the public widget HTML that Loox already serves to every storefront. If Loox restructures their widget in a way that changes how reviews are presented, Auware’s import may temporarily stop working. The Auware team monitors for this and will release a fix promptly - but in the meantime, your existing imported reviews on completed campaigns are not affected. Only new imports would pause.